What are B2B, B2C, B2G, C2C: overview of the main differences, examples + instructions on how to competently organize sales in these areas

IMPORTANT! The Bitcoin cryptocurrency (B2G) is a completely dead project . The developers abandoned it. Also, the coin does not have trading on the exchange (it is only traded at 1). Purely theoretically, you can only sell coins on the STEX exchange - however, even on this exchange there is almost no trading.

The developers abandoned the project back in 2022!

Bitcoin trading and exchanges:

Bitcoiin2Gen is a cryptocurrency launched in January 2022. The coin runs on the Ethash algorithm (the algorithm on which Ethereum runs).

A quick guide on how to mine B2G:

• Step 1 – Get B2G digital wallet address (on the exchange, or install a cold wallet from B2G)
• Step 3 – Download the mining program
• Step 4 – Select a mining pool
• Step 5 - Start mining!

There is quite a lot of interest in this project. You can see the interest statistics for this coin according to Google Trends below.

First of all, this interest comes from miners, since very often this coin can be seen in 1st place for AMD Rx 570 and Rx 580 video cards (on the online calculator coincalculators) - that is, as the most profitable coin for these cards.

Interest also comes from investors, since in March 2019 a media personality joined the project - John McCaffey became the general director of the project.

Let us remind you that McCafi already heads one of the crypto projects – Luxcoin. It is also worth noting that McCaffey, although officially listed as the director of both one and the other project, in fact he was brought in simply as a well-known media personality to promote the project, since he has a large and active community on Twitter.

If you are interested in the mining process and setting up programs for this coin, then this article will answer all your questions regarding the B2G cryptocurrency.

Complete overview of concepts

B2b, b2c, b2g, c2c - what is it? The names of the business areas described in our article come from English-language business usage. These are sonorous abbreviations that allow you to literally describe an entire market niche in just three characters.

B2b – what is it?

The term itself is an abbreviation for the English “business to business”. This is a commercial activity in which the clients are other companies and entrepreneurs. This includes the notorious “production of capital goods,” business services, and outsourcing services.

B2B companies can be any size. For example, consumers of products from a large conveyor production of hair clippers and other similar equipment can be very small hairdressing salons. And a company consisting of ten programmers can supply entire corporations with exclusive software.

More detailed and illustrative examples will be below.

B2c – what is it?

This abbreviation comes from “business to consumer” - “business for the [end] consumer.” It refers to the sale of goods and services to individual clients for personal consumption. A food hypermarket, an online store or a small legal advice office for the public is all b2c. This area is characterized by a large number of clients with a relatively low average bill.

B2g - what is it?

The term “business to government” refers to the sale of goods and services to government agencies and institutions. In Russia, commercial relations between the private sector and the state are built through the public procurement system. Each step of the supplier is regulated (depending on the customer) either by Federal Law No. 44-FZ (“On the contract system in the field of procurement of goods, works, services to meet state and municipal needs”), or by Federal Law No. 223-FZ (“On procurement goods, works, services by certain types of legal entities"). These documents describe in detail procurement procedures, their methods, capabilities and limitations. b2g is characterized by the following features:

• tender mechanism of business relations;
• high level of stability of cooperation (customer is reluctant to change supplier);
• complex decision-making mechanism for the customer;
• in competitive areas, administrative resources can be used (compiling orders for specific suppliers);
• specific methods and mechanisms of calculations (depending on the budget process).

Team

B2G's development team is completely hidden; there is no information about them.

However, on March 22, 2022, Bitcoin published the following entry on its Twitter:

Dear B2G community, we would like to welcome Mr. John McAfee to our community! We are proud to have Mr. John McAfee as part of our team! @officialmcafee @bitcoiin2gen pic.twitter.com/8N990Lhu2P

— Bitcoiin2Gen (@bitcoiin2gen) March 22, 2022

Dear B2G Community, We welcome John McAfee to our community! We are proud to have Mr. John McAfee as part of our team!

Let us remind you that McAfee is also the CEO of LUXCoin.

How do sales areas differ?

The most popular types of b2b

The scope of “business to business” is very wide. The most popular directions are:

• mechanical engineering (automotive industry, aircraft production, transport production, shipbuilding, defense industry, production of equipment for the food industry, trade and other areas). Here it is necessary to distinguish between the production of cars for business and the end consumer (individual) at the same enterprise. For example, when AvtoVAZ produces Ladas, Kalinas, Nivas and sells these cars to ordinary citizens, then this is a B2C sphere. But since the plant does not directly sell cars, but does it through a dealer network, then in relation to the dealer it will be B2B, and the dealer’s activity with individuals is B2C. But if the same dealer sells Gazelles to a transport company, then it will again be B2B.
• raw materials and metalworking companies - the entire basis of the Russian economy works for other types of business. Rosneft or Lukoil sell raw materials for oil refineries, which, in turn, are B2B companies for gas station networks. When an ordinary person comes to refuel at a gas station, then we will already be talking about the B2C sphere;
• chemical industry . The main directions here are fertilizers for agricultural needs (their consumers are mainly agricultural enterprises, with private farms accounting for a tiny percentage) and various additives for the food industry.
• Woodworking is the largest sector of the Russian economy and is largely business-oriented. Sellers of lumber, stationery, and so on become consumers of the products of such companies.
• advertising and marketing direction . Marketing is rarely necessary for an individual. But companies in the modern economy can’t live without it. This applies to both regular “field” marketing and Internet communications. Therefore, all advertising agencies and marketing firms work in the b2b field.
• consulting – this includes any consulting services for legal entities and individual entrepreneurs, ranging from business consulting to outsourcing of legal and accounting services.

The most popular types of b2c

we use it daily. Their range is quite wide:

• Stationary retail outlets – all types of stores fall into this category. And “Magnit”, and “Pyaterochka”, and “Auchan” with Ikea, and “Perekrestok”, and the cigarette stand on the corner - all this is b2c.
• Mobile retail outlets are most often small businesses that sell on the streets in provincial settlements. We arrived in the morning, laid out the goods, packed up in the evening and moved on. In villages there are still auto shops that replace stationary trade.
• Public catering - this includes both fast food chains such as McDonald's or Burger King, as well as all cafes, restaurants and canteens, including in industrial production. Wine bars and snack bars too.
• Services for the population - legal advice, notaries, consumer services from shoe repair and tailoring to key making, repair and setup of digital equipment, a photo studio, and so on.
• Internet commerce – all official sales to individuals on the Internet. These are online stores, services of websites with advertisements, all paid online services for end consumers.

Mining programs for Nvidia and AMD

Now you need to download the most important thing - a program for mining coins. The following are suitable:

After downloading, extract the archive, there you will find fully configured and ready-made Bat files of the Bitcoiin coin for different pools. All you have to do is enter the address of your digital wallet received on the exchange, or the address of a cold wallet. After that, run the BAT file. The mining process will start automatically.

If you want to learn about additional settings of the batch file, in the articles about each miner, you will find a detailed description of setting up additional functions.

The most popular types of b2g

Since the main way of “doing business for the state” is participation in government procurement, types of b2g are determined precisely by competitive procedures:

• Sale of goods and services to state and municipal organizations. The range of government procurement is very wide - from consulting services to luxury cars, from organizing coffee breaks at conferences to school meals and medications.
• Rent of premises and land plots in state or municipal ownership. This is a mutually beneficial business: the state receives income from unused space and territories, and entrepreneurs do not have to invest in the purchase of offices and industrial facilities (renting is much cheaper).
• Public-private partnership - in the field of housing and communal services, road construction, education and other areas. Usually the state provides tax and other benefits, land plots and the opportunity to receive part of the income from the results of work. The business acts as a contractor and subsequently receives a share of the profit from the use of the facility established by the contract.
• Concession agreements are the use of state or municipal property by business on the terms of investing in modernization and repairs. Most often, concession agreements are concluded for the restoration of historical buildings, which are then used by entrepreneurs for the purposes of their business. The state also grants concessions to energy and utility capacities so that the concessionaire company invests in their repair, and in return receives the right to collect money from consumers.

The most popular types of s2c

The interaction of private individuals in the c2c scheme occurs through intermediaries, therefore the types of such commerce depend on the type of this intermediary.

• Electronic resources for organizing sales - the well-known Avito, Yula, Avto.ru, BuyProdai and many, many others. Here, the sellers are individuals who either sell a product or service one-time, or actually engage in business without registration. End consumers also buy – most often for personal use. We would like to specifically mention electronic resources that help in the provision of services in the C2C segment. For example, the famous BlaBlaCar service: a driver who wants to slightly reduce his travel expenses gives a ride to a passenger, who also saves time and money. And the service helps them find each other.
• Auctions (on the Internet or regular ones, with a hammer) operate on the same principle as ad sites, only the intermediary provides more services: product evaluation, sales support, security. The purchase and sale transaction takes place in a strictly defined place (in an auction hall or on an online auction site - for example, Ebay).
• Advertisement services in newspapers and electronic media are the simplest form of the C2C segment: the seller publishes an advertisement, the buyer contacts the seller directly, the transaction takes place in a place convenient for both parties.

A special feature of c2c is the ability to quickly change roles: today you are selling a car through Avito, tomorrow you are purchasing skis from yesterday’s buyer.

About the coin

Bitcoiin2Gen is a coin based on the original Bitcoin.
The goal of Bitcoiin2Gen is to create an improved and more advanced version of the original Bitcoin. Therefore, Bitcoiin2Gen proposed a self-sufficient cryptocurrency that transforms the world of cryptocurrency by creating a digital ecosystem.

The self-sustaining Bitcoin ecosystem is an open collaboration environment between the cryptocurrency (B2G), the mining ecosystem (Dragon Mining Tech) and the crypto industry (B2G wallet).

B2G deals with current issues such as: the slowdown of the Bitcoin ecosystem, long transaction times, high transaction fees, decreasing rewards for miners, maintaining communication with the community and, most importantly, with its underlying system, the blockchain itself.

Bitcoiin2Gen (B2G) is a cryptocurrency based on the same Ehash algorithm that Ethereum uses, with a proof of work very similar to Equihash, just like Bitcoin Gold.

How to effectively organize b2b sales

In the business-to-business segment there are several rules, without knowledge of which sales are unlikely to be effective.

Rule 1. The purchase of goods or services for business is usually caused by necessity (unlike the b2c segment, where the subjective desires of the client are more important). In b2b marketing, marketing is aimed at making a decision when a request has already been formed. What does it mean? The fact is that the purpose of purchasing a product or service is not to satisfy a subjective need, but to derive benefits later.

Rule 2. There are much fewer clients in the b2b segment than in the b2c segment. Accordingly, it makes sense to organize targeted work, find “your” consumer and conduct targeted marketing activities. The main tool should be personal negotiations with potential buyers. The advantage is that there is no need to spend a lot of money on advertising; it is enough to create a high-quality presentation and a small amount of marketing materials.

Rule 3. In the b2b segment there are very marginal niches that bring high profits. When organizing sales, profitability has at least equal importance with volumes, and often prevails. Sometimes it is more profitable to conduct one large transaction than a hundred small ones.

The algorithm for building a b2b business looks like this:

1

Analysis of the needs of potential clients.

To do this, you need to have experts in your company in the field where you plan to build a business. Or possess insider information received from friends, acquaintances, employees of key companies in the industry. Clients' development plans or problems that hinder their development need to be known with a high degree of certainty. An attempt to identify the needs of a partner business in a speculative, logical way often leads to mistakes, after which further actions turn out to be meaningless - they simply will not cooperate with you.

2

Determining a product or service that will find demand among entrepreneurs.

Let's say you are going to sell computer software and provide support services. Your focus will be on companies whose development requires, say, the introduction of more effective CRM systems. Your task will be to shape the product in such a way that it can be used for different types of customers. Some will need both the software systems themselves and the work involved in installing and troubleshooting them. And most large companies have their own specialists in maintaining information and management systems; they will need software solutions and one-time staff training. Accordingly, your arsenal should have offers for both types of clients.

It is important that this is not just a list of works with a price list, but a package of services that is understandable to the consumer. This will also give you advantages: it will allow you to include higher-margin goods or services along with less profitable ones, and on average the package will give a good level of profitability.

3 Formation of a marketing strategy.

Options for promoting a product or service to the market depend on the product and your capabilities. Having a large sales department allows you to reach a large number of potential customers, group them by type of product in demand and target the product to a whole group of buyers. If there is only one sales manager on staff, it makes sense to focus on working with several large clients and not scatter resources.

Research your competitors. This is necessary to position your product and highlight its advantages. Keep in mind: in the B2B industry, uniqueness is valued less than functionality and reliability.

4
Organization of interaction with customers.
In b2b, clients are not found by advertisement. To build a reliable and stable business, you need to look for specific companies interested in your product and negotiate with decision makers (there is even a special abbreviation - LPR). Cold calling is not very suitable in this case. Finding clients at exhibitions, technical conferences and other specialized events is more effective. Here you can not only communicate with decision-makers in companies, but also understand the real needs of a business in a particular niche. Hiring specialists with experience (and, most importantly, connections) in large companies as consultants or as staff has a good effect. This will allow you to reach employees who are responsible for procurement budgets and make decisions on interaction. In some areas (for example, equipment sales), mailing catalogs, booklets and other promotional materials is effective.

Direct negotiations cannot be conducted without preparing for them. You need to clearly understand the decision-making mechanism in the company with which you intend to cooperate.

As the first transactions are completed, key clients will begin to be identified. They need to be provided with most favored nation treatment. The tools of this mode are:

• Discounts for strategically important partners are not just a one-time price reduction, but a system that encourages further purchases. For example, a percentage of the cost that increases with the volume of purchases from you. Or a personal discount on the least marginal product. Or free shipping. And so on.
• Personal service – the client will be pleased if you allocate a separate manager for him and provide an immediate response to any requests (including through automation of interaction).
• Customer training – if you supply, for example, equipment, you can organize staff training, seminars, webinars, online consulting, etc. for key customers. This will give you even more confidence.
• Branded gifts - promote and establish your brand among the client. Let you be everywhere - in workshops, in offices, on the manager’s desk.
• Successful cases of cooperation - if you cite a key partner company as an example of successful cooperation, this will prove your special relationship with the client and stimulate his loyalty.

How to effectively organize sales in the b2c industry

Products or services in this segment are purchased for personal consumption, and a sales strategy is formed on this basis.

Rule 1. The most important incentive to purchase a product/service is the consumer’s desire. Therefore, in b2c marketing approaches are considered decisive for success. The task is to convince the buyer that he wants to buy just such a product and right now. The emotional factor prevails over the rational. The buyer’s real need for a product or service, unlike b2b, is significantly less important.

Rule 2. There are several orders of magnitude more private consumers than businessmen (who are also end consumers). Therefore, b2c sales are aimed at mass demand and are as universal as possible; As an example, we can name large retail chains, where the assortment, merchandising, and staff work style are standard. There is no need to adapt to a specific buyer; adjustments are made to entire groups of consumers (for example, for pensioners, both products and marketing are different when compared with sales aimed at young people).

Rule 3. The key to success in the b2c segment is competent advertising technologies and a pricing policy that takes into account effective demand (unlike b2b, where the quality of the sales manager’s work, as well as the properties of the product or the content of the service, are more important).

The algorithm for building a b2c business is as follows:

1

Business model positioning, brand development and promotion.

Competition in b2c is very high, you need to find a twist that customers will appreciate. Bring to market a brand that will be a marketing tool in itself. For example, you decide to create an online children's clothing store. There are dozens of large and not so large market players working in this niche, and in order to stand out from the crowd, you will have to come up with something more interesting than just another “pants for babies.”

2

Determining the target audience.

These are not general words; in b2c, success directly depends on correct customer segmentation. In relation to the same online children's clothing store, you need to decide whether your main customers will be mothers with small incomes, business women accustomed to buying only the best, or are you going to satisfy demand in several consumer niches at once? Depending on this, a marketing and advertising strategy is built.

3

Stimulating the audience to make purchases.

It has already been said above that the emotional factor is of utmost importance for sales to end consumers. There are two strategies for stimulating purchases: active and passive.

With an active strategy, the seller himself looks for customers - through online mailings, advertising on social networks, sales on the streets, in transport and other places visited by potential buyers.

A passive strategy is typical for a business in which the buyer is interested himself: the sale of utilities, medical services, energy resources, and other products in conditions of low competition. If the buyer comes himself, why invest in advertising?

For a highly competitive environment, the so-called triggers are important - psychological elements that clearly and definitely encourage you to make a purchase. This is the message “we will do it for you” (product comparison service, price calculator, etc.); association with other customers (“5,000 people have already bought this product. Are you with us?”) or emphasizing individuality (“Our product is not for those who need “popular offers”). Triggers “Greed” (discounts, promotions, sales) or “Hurry” (“Have time to buy before...”) also work well.

4

Building a sales system.

If you are going to sell in a “real” store, think about merchandising (product display), easy navigation around the sales floor, availability of information, and competent and informative price tags. There is no point in starting sales without organizing trade acquiring.

For an online store, a convenient interface, a simple order form, fast confirmation, reliable packaging and, of course, an ideal delivery service are important. Information spreads quickly on the Internet; if you miss several orders or send something that is not what the client wanted, then the stain on your reputation will take a very long time to wash off.

If you organize online legal advice or other online services, make sure that users receive answers to their requests within the specified time frame. This requires a functional system for recording applications, and it is not always possible to use Excel tables.

Important warnings for B2G sales participants

It should be remembered that the application for participation is considered the official consent of the commercial organization to service the order. If the company does not comply with any clause of the tender, then it is better to withdraw the application or not submit it at all.

To withdraw your response to the tender, a period is provided during which you can do this without any significant consequences.

Yourselfbranding

In addition, there is such a thing as an “auction step”. Typically it is 0.5% of the total order value. So: the participant can reduce the set price only after the next step and only by 0.5%. Typically the auction step lasts about 10 minutes.

A very important condition in bidding is the fact that the price can only be lowered. We take into account that each participant in the tender is shorting. It turns out that with each step down, the probability of winning the contestant increases.

As with any auction, the auction rule applies here, but in reverse: whoever offers the lowest price at a certain point in time wins.

Qualities of B2G entrepreneurs

Among other things, to successfully run a business in the B2G niche you need to have the following qualities and skills:

1. See and forecast unmet demand in the public procurement sector.
2. Willingness to play strictly according to the rules of the given market and fulfill contractual obligations exactly within the agreed time frame.
3. Independent search for government orders outside of public portals and resources.
4. Willingness to control every stage of payment under the contract

That's all for this section. Let's move on to traditional conclusions and wishes if you already understand what B2G is and your interest in this niche remains the same.

How to effectively organize a business in the b2g field

Since all trade with state and municipal organizations is carried out using the government procurement website, you will need a specialist who knows the functionality of this resource perfectly.

The essence of b2g is to search for suitable tenders, quickly analyze notices of planned purchases and draw up applications. Organizing a business in government procurement includes several stages:

1 Determination of procurement selection strategy. This could be participation in as many tenders as possible (you’ll be lucky somewhere) or a strict selection of the most profitable lots.

2

Selecting a tender based on your physical capabilities as a supplier.
If it is possible to supply stationery from Kaliningrad to Vladivostok, then providing catering services over long distances without organizing a branch of your company on site is unrealistic.
3

Determining the minimum possible delivery margin
(in other words, you calculate how much you can reduce the price by participating in tenders).
It is important to make these calculations in advance, since in the hustle and bustle of an electronic auction you can make a mistake and then have to work to your detriment. 4

The most accurate calculation of the cost of work, goods or services in the selected tender.
This must be done before submitting an application in order to understand, taking into account the minimum margin, whether there is a chance of winning or not.
It is better if an experienced professional economist calculates the cost. 5

Completing all technical procedures
(receiving an electronic digital signature, registering on the electronic trading platform where tenders take place, participating in tenders - read about this in detail here: What are tenders, how to look for them, what is needed to participate, and how much does it cost?
We would like to separately note that business in the b2g segment requires a very careful and responsible approach. Failure to fulfill the contract will automatically put you on the list of unscrupulous suppliers, and you will no longer be able to participate in government procurement - only if you close this company and open a new one.

Where can I buy?

B2G is traded on the following exchanges:

How to effectively organize C2C sales

As already mentioned, a C2C business usually involves a third party - offline, or more often - an online resource where the seller meets the buyer. The organization of C2C sales depends on the functionality of the chosen trading platform and on what task the seller sets for himself.

1

One-time sales of your own belongings/car/real estate.
In this case, the most important thing is to correctly compose an ad and place it on sites like Avito, Yula, and social networks.
Competently means clearly identifying the benefits of the product, its characteristics and noting that you are not an intermediary, but the owner. Since goods in this segment are usually sold second-hand, the seller’s task is to maximize the value of the item in the eyes of the buyer. On Avito there are often advertisements in the style of “I’m selling my car because I don’t need it. I bought it as a cart for transporting goods to the country, it has been sitting idle for three years, I thought for a long time whether to take it for scrap, but decided to sell it.” Such texts do not motivate to buy, but they are very motivating to reduce the price: if the seller could easily do without this car for three years, then, having given it away for next to nothing, he probably won’t worry either. There are many ways to present an item as meaningful to a buyer. If these are used clothes, you can appeal to the quality (“they don’t do this now”), to the brand, to a rare design, or to the difference in purchase and sale prices (“the shoes were bought a year ago for 10,000 rubles, I wore them a couple of times, I’ll give them back for 2,500 "). The positioning of used electronics can also be based on the higher quality and reliability of previous generations of gadgets and devices, on a significant reduction in price, and on the opportunity to get a copy from the top series for the price of a new budget laptop or smartphone. As a rule, administrations of services or groups on social networks strictly monitor user texts for compliance with the “one ad – one product” requirement, so this rule should not be violated (otherwise the service may refuse to publish any ads from the violator’s account). Since the flow of posted ads is large, yours will quickly leave the first page, and it is not a fact that the user will scroll to it. “Raise” an ad (re-display it on the first page of the search) or pin it (determine a permanent place at the top of the list for a day or a week) – this is usually a paid service. It makes sense to use it if there is a demand for the product (there were calls after the first placement) or the cost of the product is significant compared to the cost of the service (sale of real estate, car).

Bat file setup

Let's look at B2G mining using the dragonmining pool as an example. The finished Bat file looks like this:

EthDcrMiner64.exe -epool stratum+tcp://pde00.dragonmining.cloud:8008 -ewal 0x7b02992e44dbd9d266a5c129145b25a626f82519 -eworker rig1 -epsw x -mode 1 -r 1 -dbg -1 -mport 0 -etha 0 -re trydelay 3 -ftime 55 - tt 70 -ttli 79 -tstop 82 -fanmin 30 -allcoins 1 Pause

EthDcrMiner64.exe is the name of the program. It must match the name of the miner, which is located in the Claymore folder.

-epool stratum+tcp://pde00.dragonmining.cloud - address of the pool where you mine cryptocurrency

:8008 - pool port

-ewal 0x7b02992e44dbd9d266a5c129145b25a626f82519 - Your digital wallet (obtained from an exchange or a cold wallet). It is to this wallet that the coins you mine will come.

-eworker rig1 - the name of your rig (used to track statistics on the pool, you can specify any name)

These are the basic settings for B2G mining, if you are interested in advanced settings, then read them in the program description: Claymore's or PhoenixMiner.

Pros and cons of different business models